The Role of Marketing Essay Example | Topics and Well Written Essays - 4500 words

The Role of Marketing - Essay Example The intimate, and inextricable, connection between organisational success and marketing, insofar as the primary objective of the former is to ensure the latter through the creation and maximization of well-targeted demand, is a historically undeniable reality, amply supported by a wealth of empirical evidence (Church, 1999). The undeniable centrality of marketing communication to organisational success functioned as the basis for the embrace of marketing by academia and the evolution of marketing as an academic field within management sciences (Cohen, 1966). Earlier perceptions of marketing as interchangeable with advertising, with the former being defined simply as a strategy to attract consumer interest in a product, have fundamentally changed. Marketing has, ever since the mid-1960s, been recognized as a complex methodology for the fulfilment of an organization's strategic objectives, insofar as sales, the expansion of market shares, and organisational growth are concerned. As such, and within the context of the aforementioned definition for marketing, the former evolved into a science embracing methodologies for market analysis and study; strategies for the identification of the most susceptible consumer groups/target audience; and countless theories on effective communication strategies and tools f or the engendering of consumer interest and product/service demand (Cohen, 1966; Dibb and Simkin, 1994). In other words, the increasing recognition of marketing as the key to organisational success has led to its embrace by academia and its subsequent evolution into a science,' designed to articulate a set of strategies, tools and methodologies as would ensure organisational success through marketing. There is no doubt that recent technological innovations in communication sciences, bordering on the revolutionary, have significantly redefined marketing strategies and media. Marketing has not only expanded beyond the local to embrace the global but marketing media and strategies have undergone revolutionary transformations consequent to the evolution of variant forms of electronic media, from the radio to the internet (Wehner, 2001). Marketing, as a communications strategy designed to inform consumers of the availability of particular products and persuade the market of the utility of these products, has evolved into integrated marketing.'

Envision a business you would like to own that would employ at least Research Paper

Envision a business you would like to own that would employ at least 20 people (either manufacturing or services) but I want it - Research Paper Example 44). The operations strategy of my business involves the use of low inventory levels as this will help to keep the prices low thus generating faster sales because of the low prices and the high value of the products. Furthermore, keeping of low levels of inventory will help to ensure that the business will be able to keep the prices low for the customers. This will help to maintain the existing customers and attract new customers as well. The use of low inventories will help to ensure that products are replaced with new items as soon as the inventory is exhausted and as a result this will increase the demand of the products. Increased demand, coupled with low prices, will lead to increased sales for a company and therefore this will in turn lead to increased profits for my business (Slack, & Lewis 2008) Supply chain management Supply chain management involves the active management of supply chain activities so as to ensure that customer value is maximized and a sustainable competitiv e advantage is achieved. Supply chain activities involve product development, product and material sourcing, production, logistics and the necessary information systems that help to coordinate these activities. Efficient supply chain management strategy will ensure that the print business is exposed to several opportunities that will provide competitive advantages. Examples of the competitive advantages that will be achieved include lower product costs for the materials that have been produced, reduced carrying costs in relation to the inventory because of the fact that no inventory will be kept, improved in store value and selection due to the different materials that will be produced, and finally a very competitive pricing for the customers. This therefore will work to ensure that the print business will become a dominant force to reckon with and to ensure that the focus is maintained on innovative processes and systems which work to improve the supply chain and achieve greater ef ficiency (Mentzer 2001). The key elements of a supply chain include structuring, sourcing, purchasing, and managing. The supply chain will begin with structuring and this usually involves the creation of the organization and forming together with recruiting members into the organization that are able and willing to take the business to a higher level. The staff that has been recruited will then allocated to different sections of the business for instance in my print business; sourcing manager will be recruited who will help to source for materials, purchasing managers who will ensure that the required materials are purchased on time and finally managers will be involved with the overall management of the business. Sourcing as a component of supply management involves the process of sourcing for items to print from clients. This is done by the sourcing managers who will deal with souring for product suppliers and vendors and also procuring the products that are used on printing at pr ices and terms that ensure the profitability goals of the firm are met (Mentzer 2001). Purchasing element in the supply chain will involve determining the products that the business requires and then procuring them from the client at a favorable price. The other element in the supply chain is the managing element. This usually focuses on demand planning,

Admission questions Essay Example | Topics and Well Written Essays - 500 words

Admission questions - Essay Example Since the role and responsibilities of a public affairs research analyst includes analyzing and creating a general program on state legislative issues that will help support the entire State and Local government affairs, it is crucial on my part to have a good insight with regards to how public policies are being created. To enable me achieve my professional goal, I intend to work in the local government as a researcher on government-related affairs. Having at least one or two years of work experience in this field will increase my internet research skills which is necessary in keeping myself updated with the current political issues that is going on in our country. Aside from strengthening my oral and written communication skills, taking the job as a researcher will allow me to become more familiar with regards to the process behind the state legislative regulations. Back in 1951, six European states came into an economic agreement forming the European Union (EU). Today, there are 27 countries across European continent as members of the EU (Central Intelligence Agency). These countries include: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and UK (ibid). Given that the concept of integrating the socio-economic and political activities of 27 countries into a single body is new, the European Union is going through a trial and errors process in order for them to be able to establish a single policy that will effectively work well for all members of the union. As a nation, political groups are expected to create balance and harmony between socio-economic rights and civil rights of the local citizens. I it understandable that establishing a single political group is necessary

Financial Research Report for Ford Motor Company Paper

Financial Report for Ford Motor Company - Research Paper Example The company, at present, is one of the biggest producers of cars and trucks at a global level. The different brands of Ford Company vehicles include Ford, Lincoln, Mercury and its redesigned Ford Mustang and the F-Series pickup which have been very successful. The company also possesses interest in Mazda and commands the Volvo nameplate. Ford Motor Company has 95 plants spread throughout the world with 41 distribution centers and warehouses. It also has 50 engineering, research and development centers. The company carries its operations under the two sections namely, Automotive and Financial Services. For the year ended on December 31, 2008, Ford traded the ACH glass business to Zeledyne, LLC. The Nashville, Tulsa, and VidrioCar plants were also included in this sale. In the year 2008, Ford and its subsidiary, the Volvo Car Corporation sold the Thai-Swedish Assembly Group to Volvo Holding Sverige, AB. The company was able to acquire 72.4% of the shares of S.C. Automobile Craiova SA in March 2008. The sale of the company's Jaguar and Land Rover operations to Tata Motors Limited took place in June 2008. The share value of Ford has reached $1.56. Steny Hoyer, the House Majority Leader told the Fox News Sunday that he expects that the plans of the companies will win governmental aid. However, its accountability and feasibility are yet to be seen in the long run. But the Republican leader Mr. John Boehner was sceptical about these plans. He remarked that it was a matter of convincing the American tax payers that the government was financing a viable corporation. The following is the stock activity of the company: Stock Activity Last Price 6.11 52 Week High 6.75 52 Week Low 1.01 Volume 54.58 Mil Average Daily Volume (13wk) 102.05 Mil 50 Day Moving Average 5.19 200 Day Moving Average 3.31 Volatility (beta) 2.55 F Intraday Chart 5d 1m 3m 1y 3y 5y 10y Beta 2.55 Dividend & Yield NA Earnings/Share -7.03 Forward P/E -15.28 Market Cap. 19.39 Bil P/E -0.86 Return on Equity NA Total Shares Out. 3.17 Bil Financial data in U.S. dollars (Source: http://moneycentral.msn.com /detail/stock_ quote'Symbol=F, retrieved on 14th June, 2009) Ford Motor must strive hard to find out new strategies to make the company progressive. That is what the Democrats told the executives of the major three companies last week, when they sought an emergency financial aid of $25 billion. They were told by the Democratic leaders to submit new proposals with bailout plans to Congress on 2nd December. On getting the proposals they would hold hearings for voting on it the next week. Stock Charts (2009-06-14) Ford Motor The companies have to prepare a plan as to how the governmental loans will be utilised and period for which the financial loans are required. In order to get these loans the companies must forego the payment of dividends and the huge amount of executive compensation. (http://articles.moneycentral.msn.com/Investing/Dispatch/market- dispatches-112408.aspx, retrieved on 14th June, 2009) Ratio analysis Gross Profit Margin 19.4% EBIT Margin -5.1% EBITDA Margin 4.4% Pre-Tax Profit Margin -12.8% Current Ratio 2.4 Quick Ratio 1.9 Receivables Turnover 1.2 Inventory Turnover 11.2 Asset Turnover 0.5 Revenue to Assets

Forensic 3D Laser Scanning of Footwear Impression Evidence Thesis Proposal

Forensic 3D Laser Scanning of Footwear Impression Evidence - Thesis Proposal Example However, getting a 3D physical cast of an impression on a crime scene can in the process destroy the evidence. The use of 3D imaging device is proving to be beneficial to crime scene investigators (CSI) as an additional toolkit since it can obtain details of such impression. Footwear impression recovery in crime scene is considered to have a critical role in the investigations to narrow down the number of suspects or refute or corroborate information (Gamage et al., 2013). Three dimension foot ware impressions casting is seen to be a long standing standard where, it results to the generation of three dimensional footprints. This is progressively being replaced by a three dimensional scanning that is a less invasive method. In the study proposed, an alternative method that entails a 3D laser scanning of footwear impression evidence with the use of a FARO "Freestyle" 3D Scanner will be present, and it will be based on the multi-view stereo where, an accurate three dimensional model can be generated. The results on the reconstructed three dimensional models will be evaluated and then compared with other results obtained by three dimensional scanning. Also, the drawbacks and the advantages of this method will be explored over other methods that exist. Freestyle hand held scanner was recently released by FARO, and this is considered as a step up in structured light technology because it includes two cameras infrared in nature which are used in creating a stereo pair of images Three dimensional foot ware impression casting is progressively being replaced by a three dimensional scanning that is less invasive method. In the study to be undertaken, an alternative method that entails a 3D laser scanning of footwear impression evidence with the use of FARO "Freestyle" 3D Scanner will be present and it will be based on the multi-view stereo. Footwear impression recovery in crime scene is considered to have a critical role in the

Responsible business Essay Example | Topics and Well Written Essays - 2000 words

Responsible business - Essay Example The concept of ethical business will be explained using a real-life example from a business that shows the perfect application of ethical business practices. This will help in developing the theme of how organizations create and implement ethical practices in the workplace. Additionally, the effect of ethical behaviour affects the behaviour of organizations and the society in general. This will be followed by an analysis of the role of the government in approaching responsible business. Responsible Business From definition, a responsible business performs actions that are strategic, comprehensive and connect with all the players in the industry. This model describes a way of acting on decisions and problems in a systematic and connected way. This approach also enlightens the leaders of the organization, including the board of directors, the team that deals with the customers, the government and non-for profits organizations (Pohl & Tolhurst, 2010). According to the tenets of responsi ble business, apart from making profits, an organization should also encourage practices that reflect ethical, social and environmental goals. This can be done by the employing business practices considered responsible by the society. For example, the provision of safe and healthy working environments for employees, being an equal opportunity employer, avoiding inequality and injustice in the organization, and avoiding bullying, harassment or discrimination in the workplace (Sanford, 2011). This can be done by setting organizational policies and cultures that reflect the factors mentioned above and ensuring that the employees and management follow these policies. Additionally, societal and environmental concerns are applied when the policies that guide the organization are made, which is mainly done to influence other stakeholders in a business. Reducing risks faced in the working environment also makes up part of the responsible business model, for example, by reducing the environm ental and health risks faced by employees in the organization. Additionally, the organization should also work to ensure that risks that its operations pose to the society and community are reduced through the use of responsible work technologies and procedures (Smith, 2010). The term responsible business covers a wide range of factors, and some of the concepts that it encompasses are CSR, ethics, business sustainability and social considerations. The application of these factors ensures that a business’s operations are considered responsible. Responsible businesses adhere to these practices in order to ensure that it continues with profitable ventures in the community and follows the ethical codes dictated by the society. Another concept that is similar to responsible business is corporate social responsibility (CSR), which refers to the analysis of an organization’s duties and how its actions degrades or uplifts the community in which it operates (Kotler & Lee, 2011) . Another factor that relates to responsible business is ethical business. A distinction between a sustainable and ethical business is that a business that places emphasis on a specific code of conduct is referred to as an ethical business, while a sustainable business is one that is able to continue operations through sustainable trading. Ethical Business Ethics is one of the issues make up an individual’s personality, makes the basis for behaviour, morals and

Taking a Stance on Capital Punishment Essay Example for Free

Taking a Stance on Capital Punishment Essay Who are we to decide who should live and who should die? Who are we to decide that the punishment should not fit the crime? Who are we to consider mercy for the merciless? These are just a few questions I would love to be able to ask someone like Carrie Marie Scott, Janna Bruce, or Sheila Whalen but I can not, they all were murdered by Stephen Peter Morin. Stephen was one of the â€Å"botched† executions by lethal injection. It took the technicians almost 45 minutes to find a suitable vein to administer the sentence. I wonder how long it took his three victims to die as he raped and tortured them in a van he sound proofed. As for the time he suffered on the table getting needles stuck in him, I hope it does not happen to anyone that did not torture and kill three innocent people. Where is the humanity for the victims? Then there is the botched execution of John Wayne Gacy. This man tortured and killed over 25 people after his first conviction of child molestation in 1968; yet it is inhumane that his execution took 18 minutes longer to complete than normal because of a clogged IV tube? Perhaps we should ask the family of his victims if it took longer than 18 minutes for them to get over the death of their loved ones. Where is the humanity for the victims? What of the Hodges family? Richard Hodges and his 75 year old mother Mildred were both murdered by suffocation by Bert Leroy Hunter and Tomas Ervin. On December 15th, 1988; Hunter and Ervin broke into the Hodges’ family home at gun point to rob them. The Hodges’ were bound with duct tape and had plastic bags put over their heads causing them to suffocate. Death by suffocation can take upwards of eight minutes to happen; try holding your breath for a minute and you will realize the agony of this death. When hunter was executed his body convulsed violently; but this is the inhumane aspect of this entire ordeal. I feel that I would be cheating the family if I did not mention that this crime was committed after Hunter got out of jail for his first conviction of murder and in jail is where he met his accomplice Ervin. Where is the humanity for the victims? What is a lethal injection? It is a very basic process where Sodium Thiopental is used to put the person to sleep, then Pancuronium is administered to paralyze the muscles, and Potassium Chloride is used to stop the heart; if this is not given the person would die of asphyxiation from the Pancuronium. The person has an IV in both arms although one is only used as a backup in case the main fails. The person on the execution table will always have one right that he or she did not allow their victim to have; the right to die with their dignity. When you look at the very basic facts of this, that no one should take a life; everything is very simple. When people say that â€Å"this poor person died on the execution table in a horrible way;† it is really easy to take a stance and say that it is wrong. The problem is that this is a heavily flawed perspective based on initial reactions without digging further and finding the details about how the ended up on that execution table in the first place. It all comes down to protecting the ones we are supposed to protect; the people who do NOT break the law and their rights have far been overlooked for rights of the ones who victimized them. So you ask for a stance and I will take one: Killing people is wrong, but the people who have killed people should not have a voice in their treatment of way they die; their victims did not. I support lethal injection and capital punishment. So long as people are willing to kill other people in cold blood; I am willing to see them off to their demise and not stand in the way.